Movie streaming giants are gaining ground in Switzerland

Media streaming giants are attracting even more users. © Keystone / Christian Beutler

Movie streaming services Netflix, Disney+ and Spotify have amassed 6.5 million Swiss subscribers between them in Switzerland, having added 400,000 new customers last year.

This content was published on September 1, 2022 – 17:13

Netflix surpassed three million users last year, according to a survey of Swiss media habits. Spotify has 2.5 million subscribers and Disney+ one million.

The Swiss are also returning to cinemas following pandemic restrictions, with 2.5 million sets sold in the first six months of this year.

The Digimonitor survey is conducted annually by the Electronic Media Interest Group (IGEM) and the media research group WEMPF.

The report revealed that TikTok, Instagram and Linkedin each increased the number of Swiss users by up to 200,000 people. Instagram (2.5 million users) is rapidly approaching Facebook’s 2.8 million users.

More than three quarters of the population (five million people) read news online but only 18% pay for a digital subscription.

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