Aside from the quality of the movie, it looks terrible. No one should adopt this format. But Netflix thinks it’s a smart move. “One of the best ways to know if you’ll like a new series or a new movie is to watch a short trailer,” said Cameron Johnson, director of product innovation at Netflix. “With the launch of mobile previews, we are bringing video browsing experience to your mobile phone in a fun and mobile-optimized way.”
Look, in the grand scheme of things, this isn’t a big deal. And I understand most people don’t even blink at this. I might be too sensitive here, but I find the idea of watching anything – even a quick trailer – in vertical format. appalling. This is not how movies (and TV shows) are made now. They’re shot to be viewed horizontally, and that’s how the trailers advertising these shows should appear. Also: Is it really that hard for people to just flip their phones sideways to watch a quick trailer?
It looks like Netflix wants to continue targeting people who tend to watch things on their phones. So much so that they plan to start producing new short content, including 15-minute stand-up comedy specials. I don’t like any of that, guys. Guess that’s what I get for defending Netflix against all the doomsayers who thought they were ruining the movies.
If you want to learn more about Netflix’s evil plan to target mobile viewers, here’s a video. It is shot in vertical format. Because it is of course.